Cpa Marketing For Beginners 2021 (complete step by step guide)


How can I make money with CPA marketing is what many marketers out there have been searching for and I strongly believe that if you are reading this article, you are also looking for ways to make money with CPA marketing.

After reading this article you will understand everything about CPA marketing for beginners and also be at the point where you are going to make ‘bank’ with CPA marketing.

So, let get started.

CPA marketing for beginners

What Is CPA Marketing

CPA stands for Cost per Action, is basically a form of affiliate advertisement that is used by almost all companies throughout the world in order to generate leads for their products.

This marketing is done by affiliates who work through their own websites in order to send traffic to the advertiser’s website for the product of the company.

CPA deals with specific forms of marketing which involve pay per click and pay per lead ads.

Although Google used CPA networking as a major part of their advertising campaign till June 2008, eBay has now taken up this form of marketing and calls it AdContext.

CPA is also known as Cost per Acquisition. This makes more sense literally, since affiliate advertisers under CPA networks are paid based on what the advertiser acquires from his or her customers, There is no returning of funds in this sort of advertisement.

As long as the entire action is completed by potential customers, affiliates get paid per lead that they provide to the advertiser.

This makes it easier and simpler for advertisers to work for their company, as well as for affiliates to work for their advertisers.

Since there are many CPA networks out there and hundreds of affiliates are hired from these networks, advertisers usually have affiliate managers who go through the resume of each of these affiliates and hire only those who have the best lead generation records, or are the most appropriate for a specific line of marketing.

The basic deal with CPA marketing is to generate traffic to the company’s website.

This job is outsourced by the advertisers of these companies to the affiliates, who in turn get paid in commission depending on the quality of lead generation that they can provide.

Affiliates then use various forms of advertising such as banner ads, keywords, article directories, pay per click ads and video ads to attract more traffic for the website.

Companies that sell insurance, credit and/or debit cards, public bonds or even ring tones of cell phones, use CPA networks to build their leads.

Affiliates should stay in touch with their managers since the latter are well informed about the latest information regarding the COA networks and the newest ideas for this sort of marketing.

Although getting paid $30 for each action that an affiliate is able to generate from potential customers may seem like a cheap bargain for the work that they go through, if they have a handsome customer profile of about 400 to 500, then this amount can multiply into a hefty pay packet per month.


What Are CPA Networks?

What is cpa marketing all about

CPA networks are company that work as middleman between advertisers and publishers.

They host CPA from their advertisers and then have their publishers (affiliates) push traffic to these CPA offers and take percentage of the lead value.

For example, an advertiser may pay the CPA network $5.00 for every lead generated on the network and the CPA network may pay a publisher $4.00 for every lead generated and taking a $1.00 commission cut.

This is how CPA network make money.

Once you login to CPA network, you have the ability to browse through their offers and decide which one you will like to promote.

For each individual offer, you will be provided with a unique affiliate ID to promote that offer.

The CPA network controls all the traffic of leads and commission on your behalf.

The nice thing about working with the CPA network is that you receive a check from the CPA network for all the commissions that you have generated rather than multiple checks from multiple advertisers.

The CPA network track all your affiliate data (impressions, click, leads, commissions etc.) and then send you a check at the end of the month for the commissions generated.

The first step to join a CPA network is to fill their publisher application to get started.

This application goes through a review process and the network decides whether to accept or reject your application.


Which Niche Markets Convert?

Looking for a niche that covert very well

Unfortunately there is no easy answer to that.

You see, the markets that pay the best also generate the highest competition – but if you know what you’re doing, they can also pay the highest rewards.

Market research – not just keyword research – is a huge key to unlocking the jackpot… but you have to know the hallmarks that clue you in to CPA keywords and offers that will work for you and your website(s).

Some markets just traditionally pay a lot higher than others – for example:

  • Anti-Aging Skin Care
  • Credit cards
  • Debt Relief
  • Insurance
  • Mortgages
  • Dating agencies
  • Free gift cards
  • Game sites
  • Weight Loss

Now, mind you, this is not to say these are the ones you should leap straight into promoting! For one thing, competition is extremely fierce, and a few are considered by Google (and the rest of the world) to be on the shady side – so shady that various online sites such as Squidoo have banned certain subjects altogether.

(Two of the “banned” ones would be Acai berries – a proven scam – and gambling links. Avoid those like the plague!)

However, you are certainly not limited to the above category list! If you research and find a lucrative niche, or you are an authority on one that has nothing to do with the above, by all means, find CPA offers that focus on your unique market.


How To Select The Right CPA Offer

Choosing the best cpa offer

Once you’ve been selected by a CPA network, you will need to start to make choices relating to the offers that you are attracted to selling to your online customers.

Don’t make your choice based just on your likes and dislikes, which means you will need to find the niches that sell more, and that direct high amounts of traffic to enjoy making the huge bucks.

Now you might be wondering “How can you Study the Market Competition”,

Now read…

The main facet of any business success is the creative intelligence.

It really isn’t just about who you know, working exhaustively, or luck.

No matter what you do, you should always be at your creative best.

To be at your best with CPA marketing, you need to do an overload of research to learn what keywords always hit big in the search engines and the ones that are always popular,

and you need to watch out for the well-known niches using the many trend sites.

Once you know the keywords that are searched extensively.

This means that they haven’t been used in CPA offers yet, and so you can grab them to use to create your own advertisements for sales.

When you learn a certain CPA offer is very popular, don’t make the mistake of thinking it means that it’s a dead end for you.

Instead, use the information you’ve found to get a better understanding of the various products that are tirelessly wanted, and then use them generate traffic on your website.

The key is to utilize the same methods, the same materials, and the same taglines in making the sales.

What matters more than what you sell is how you sell it.

There is a huge difference. Your creativity needs to come to forefront and you need to come up with quirky ideas that will appeal to the online shopper.


If you are in a country that you cannot see a particular CPA offer’s landing page.

Below are website in which you can probably use to check their landing page.

People also tend to want to learn affiliate marketing which can be learnt in known time and you can even start making money while learning it.

Thats the beauty of online marketing.

Example Of A CPA Offers On AdworkMedia

screenshot of an example of cpa offer

Top CPA Networks to Join

If you are an affiliate marketer, the first step you need to take to earn good money through with online advertising is to join as many CPA networks as possible.

Different CPA networks have their own various lead programs that marketers can use.

Choose those with high pay per lead and good resell options, as this will lead to higher income generation for you.

Top cpa networks to join

Here are some of the top CPA networks include:

ParformCB (clickboot) – This affiliate network has a large and diverse selection of offers to promote, has been around since 2002, and also offers a very low payment threshold when compared to others.

Payment is monthly with a minimum of $50.

Crak Revenue – This CPA affiliate network has over 1,000 offers for willing affiliates.

An added bonus is that you’ll earn 5% on all sales made by any of your sub-affiliates/referrals.

Payment is Weekly or bi-monthly with a minimum of $100.

ClickDealer – Payments are made monthly for all new affiliates, once you cross their US$100 threshold and also You can swap over to weekly payments once you’ve proven yourself i.e. you’re not cookie stuffing or sending them dud traffic.

CPA Lead – They have over 300 products and services you can promote via a number of different ad formats, they’ve been able to pay out over US$100 million to their affiliate marketing partners.

Payouts are via wire transfer, Payoneer, PayPal, Paxum, ePayments, and WebMoney.

Payment is monthly with a minimum of $50.

Admitad – Affiliate marketers working with this CPA network claim earnings of $32,700 in a single day.

Payment is Weekly with a minimum of $20.

Cpamatica – In total, you have almost 1,000 different offers to work with.

You also get paid 2% of any sales made by affiliates you refer to this cost per acquisition network.

Payment is Weekly with a minimum of $50.

Toro Advertising – Their network operates in 90 different countries around the world. Payments are monthly but only for the first month – you can move to weekly payments after that with threshold of $500

AdWork Media – What they specialize in is content locked offers that are also mobile-friendly. Basically, your visitors complete a survey or free trial to unlock the content they want to view. And you get paid when they do that.

Payment is monthly with a minimum of $35.

Advendor – There commission varies.

This network has a payment threshold of US$50, with weekly payouts.

Fireads – This CPA affiliate network claims to have offers that pay up to $350 per sale, which would be attractive to most affiliate marketers. Withdrawals are available via PayPal or wire transfer within hours of a verified sale.

Payment is Bi-monthly with a minimum of $20.

Madrivo – They do offer a $2,000 performance bonus if you can earn over US$1,000 per week within your first 60-days with them.

Payment is monthly or weekly which Depends on campaign.

GlobalWide Media – They generate around $3 billion in sales each year for their advertisers – results that only the best CPA networks can produce.

Starting with the basics, this network has a payment threshold of US$100 and payments are monthly.

You can also earn a 5% bonus on all sales made by anyone you refer to this CPA network.

Adscend – You have to sign up to know the types of offers or campaigns are available to affiliates.

Adscend has never missed a publisher payment cycle.

Payment is Monthly, Bi-monthly and weekly with a minimum of $50.

AdCombo – They claim to have exclusive campaigns not available on any other CPA affiliate network, spread across 12 verticals. And they also support over 40 languages, so you get true geo-specific landing pages.

Affiliates are paid weekly and without any built-in delays or artificial holds.

Payment is Bi-monthly with a minimum of $50.

Also Read | Complete Affiliate Marketing Guide For Beginners

How To Promote CPA Offers.

The whole key in successful CPA marketing, after you’ve selected a reliable network, lies in finding the promotion or advertising method or methods that work the best for you. This is usually (but not always) something that feels natural.

How to promote cpa offers

Here are common ways of driving traffic to CPA offers include:

  • Blogging
  • Sales or Landing Page
  • Article Marketing
  • Splash Page
  • PPC Advertising
  • Authority Site Maximization
  • Fun Landing Page
  • Email Marketing
  • Review Website



If you are already wading up to your knees in the vast pond of niche blogging, it’s easy to replace non-converting AdSense with good CPA offers.

If you’re brand new to both CPA and niche blogging, however, be aware up front that you will most likely need multiple niche blogs, to make any significant amount of money.

That can mean a lot of time invested for a relatively small return.

(If you like writing anyway, article marketing and a simple website may be a safer, less work-intensive strategy for you.)

If you have a website or blog of your own you will be making Bank with CPA marketing


Sales or Landing Page

This is like a direct sales page and should usually provide additional information on the product.

Usually it’s set up to be a hard sale, working hard to get the visitor to click through to the merchant or at least sign up to the site’s mailing list.

Some sales pages attempt to achieve both of these; however, often it is more beneficial to have one direct path through your landing page. If you have too many options, you could lose more clicks.


Article Marketing

If you like writing, this is a good method for you.

However, the real key will be two-fold: Which directory you decide to submit your articles to (how well-targeted it is to your ideal reader and topic)… and how well you’ve worded your Resource Box.

Encouraging people to click through your Resource Box link to read more is done through a call to action and stirring up reader curiosity.

It’s part skill – and part knack. Do it well, and it’s highly effective!

If you have your own website or blog, article marketing will be very easy for you and you can get a very cheap hosting from BlueHost if you use our coupon.


Splash Page

Generally, this contains light content with flashy graphics a punchy headline.

The copy encourages the visitors to input their details or to click through to the merchant’s site.

There is minimal product information provided.

These kinds of pages are often used with products that don’t need much explanation or that are already known in the marketplace like the iPhone.


PPC Advertising

This can be a highly effective method, but again, it needs solid, thorough, careful research and an actual budget to work with, before you will see any returns.

It is also a risky method to brand new marketers, because unless you know what you’re doing, it’s fatally easy to run up huge charges on the PPC ads you’ve placed, which will more than swallow up any profits.

However, there are simple strategies to safeguard yourself against the likelihood of this happening:

  • Watch your daily click-through stats
  • Decide beforehand on a budget – and stick to it
  • Set the ad for a limited time, initially
  • Set a limit on the maximum height you will allow your bid to go
  • Choose AdWords under .40 cents per click, with definite
  • competition – but not a huge amount

Done carefully, this can be a great learning experience that will give you more confidence in other areas of internet marketing.


Authority Site Maximization

If you have a long-established site that is well-optimized, and which already draws in solid traffic, you are the proud owner of a CPA marketer’s dream!

In your case, it really is a case of “autopilot income”:

All you have to do is select your CPA ads, forms and offers carefully, and test them (equally carefully) on your site.

Keep the ones that do especially well – and get into the habit of tracking them at least once a week.


Fun Landing Page

This is similar to a splash page but simpler.

Generally, there is a question with two or more answers, which can be clicked on using the very large dominant buttons.

Sometimes a game is used on this kind of page.

It isn’t the type of page that someone revisits. It’s only goal is for your visitors to click-through now.

We’ve talked about different promotional methods on your website. Of course, there are other methods but this is one of the most popular.


Email Marketing

If you’re already used to writing emails and sending them to your list, this may be your preferred strategy.

It’s absolutely vital, however, not to send CPA offers indiscriminately to your list, if you have one.

Instead, pass on only those particular CPA offers that will add a high perceived value to your subscriber’s experience.

You will also need to ensure that the offer really does deliver what it promises – some offers don’t, and you end up with something you never want:

A really disgruntled subscriber.


Review Website

This type of site usually contains three or more products in a specific niche such as weight loss or gardening.

There will be a brief introduction to each of the products, followed by a review of the performance of the product, and then often followed with a star rating out of five.

Each product is usually ranked in order and should contain a link to either a personalized landing page or directly to the merchant’s page.


10 Most Effective Tips For CPA Promotion

  • Pre-sell your CPA offers by blogging about them
  • Suit your CPA offer to your subject:

For example, if your CPA offer is for a free sample of a skin care cream, make sure your accompanying articles deal with skin care. Elementary, you may think – but people forget!

  • Fill out the entire application:

Don’t miss a single box – this is the #1 cause of applications getting rejected. Write or fill in something – even if it’s just “N/A” or “0”

  • Check outcome:

There are many great leads and resources at this site.

  • Even the smallest tweak can make a difference:

Don’t just let your pages sit. Try different headlines and subheads. Rearrange elements on your page. Use different words.

  • Use Social Networking to drive traffic to your CPA site articles
  • Have a mix of high paying and low-paying CPA offers:

While it’s great to have high paying CPA offers, usually it is more difficult to achieve conversions with these (for one thing, there are more steps the reader must take – which increases the chance of your reader aborting the process). Low-paying CPA offers are usually much simpler and easier. A mix is the best way to start.

  • Use viral videos:

These are a great way to drive people to your CPA landing pages.

  • Check with your CPA Network or company how long they plan to have the product or offer available: It’s happened before – people have put detailed effort into a CPA offer only to find out it’s being pulled from circulation the very next week!
  • Study your CPA offer’s landing page, if one is provided for you. Make sure it has a strong headline and call to action, as well as no distractions such as external links.


How To Drive Traffic To CPA Offers

If you want to promote your campaign for your CPA offer, you need to make sure that you are able to generate enough traffic to your site(s) using the natural search engines.

This means you need to learn how to enlist your site with the many search engines such as Google, Yahoo, or MSN.

drive traffic to your cpa offer

The higher the rank your site has in the search engines, the more money you are going to be able to generate.

So how can you ensure that you have a high page rank?

There are actually two basic ways you can do that.

  1. On Page Factors

What this means is that you need to use keywords that are very direct and intelligent as well as keywords that are highly relevant to any of the offers you provide.

This also means that you need to make sure that your html tags contain the keywords, along with any of your H1, H2 and/or H3 tags, picture tags, video tags and your URLs should always contain the keywords.


  1. Off Page Factors

What this means is that you need to promote your website by using other websites to do so.

This will depend on how deep of a connection you have with the other websites in order to be able to maximize the benefits from these sites.

You will need to make sure that you are keeping an eye on the anchor text, the number of inbound links, and the IP address which you use to link to your page with some of these sites.

Something else you can consider is misspelled keywords.

While often overlooked it can be a great way to increase your traffic to your site.

When users type the name of the product/service they are looking for into the search engine, many times they are spelling it wrong.

What you should do is take the time to create a separate group of keywords that are misspelled in Yahoo, Google, Msn, and any of the other search engines you are targeting on.

When you do this, you are able to direct those misspelled keyword searches straight to your website without any real hassle and those are potential customers that are being overlooked by the masses.

There’s great opportunities here!

Now that you have some solid tips on how to generate CPA offers what are you waiting for?


  1. Article Submitter Websites

There are lots of free ways to make money with CPA marketing and if you use free article website to publish your article for free you will be making passive income.

Here are free websites to publish articles:


  1. Forum Traffic

Another tested and trusted method is through forum, most forum allow you to create signature file, which means the signature will be displayed at the end of every forum message you write.

You can use this area to promote your CPA offer directly or send prospects to your money site and promote your CPA offer from there.

For example: if you are promoting a “weight loss” CPA offers, you could start participating in forums related to hearth and fitness.

And if you don’t know where and how to find forums to join, just go to Google and type “top 10 weight loss forum”.


  1. Others

All the websites that are listed below are the most effective medium to get targeted and organic traffic to your CPA offer.



By now you should have understand lot of things pertaining CPA marketing and how you can make Bank with it.

CPA marketing isn’t for everyone and you do have to be very careful not to promote fraudulent or spammy offers (you should research each offer as thoroughly as you research your unique target customer before deciding to promote one).


Below are more CPA Networks to join.